CHALLENGE In Thai schools, the practice of punishing students with forced haircuts is an issue that has persisted for decades. While the enforcement of these restrictive hair rules has been relaxed in recent years, a Dove study uncovered that these brutal punishments are still used today. Dove research uncovered that 8 in 10 high school students and 7 in 10 young women report that mandated haircuts have negatively impacted their confidence. Some believe these rules maintain o

CHALLENGE Environmental challenges such as air and noise pollution are impacting the quality of life of hundreds of millions of people in Asia and Oceania (A&O). However, unlike North America and Europe, where electrified mobility is commonplace, EV (electric vehicle) infrastructure and adoption is in its infant stages in many parts of A&O. SOLUTION TMA team members were tasked with EDUCATING stakeholders across A&O about the benefits of electrified mobility, EXCITING them ab

CHALLENGE TMA managed the press conference for Kia Sales Thailand, launching the Kia EV9 as the marker of the company’s first all-electric 6-seater flagship SUV into the Thai market. This initiative aims to highlight the concept: ‘Reshape the Way We Move’ by offering a vehicle that embodies bold style and sophisticated elegance. The Kia EV9 integrates advanced safety features, innovative design, and cutting-edge technology, setting new standards in the automotive industry. T

CHALLENGE TMA was tasked to oversee NETA’s official launch of the local electric vehicle (EV) production in Thailand, the NETA V-II as the brand’s first model. This move highlighted Thailand's importance as a key manufacturing base for the automotive industry. The challenge for NETA was to establish a strong foothold in the Thai market and generate excitement around their new model amidst increasing competition in the EV sector. SOLUTION To mark this significant milestone, w

CHALLENGE Recently, TMA was trusted to manage the press conference for MAXUS, a subsidy under SAIC Motors at the 47th Bangkok International Motor Show. The brand is making its relaunch into the Thai market after 12 years, featuring its strategic offerings of a full lineup of commercial vehicles. The business expansion aims to market EV commercial vans and pickup trucks for urban logistic, rental fleets, and transportation as part of its regional push into electric mobility. S

CHALLENGE All G Foods, an Australian-based food tech pioneer, is at the forefront of precision fermentation and the development of cultured dairy products. With its Innovation Centre and Bio-Foundry in Sydney, the company is breaking scientific ground and redefining the possibilities of sustainable nutrition. Yet despite its bold ambitions, the company faced a major hurdle: its breakthrough work had yet to be commercialized outside the lab. To attract the partners, investors