CHALLENGE All G Foods, an Australian-based food tech pioneer, is at the forefront of precision fermentation and the development of cultured dairy products. With its Innovation Centre and Bio-Foundry in Sydney, the company is breaking scientific ground and redefining the possibilities of sustainable nutrition. Yet despite its bold ambitions, the company faced a major hurdle: its breakthrough work had yet to be commercialized outside the lab. To attract the partners, investors

Maya Plus Website CHALLENGE Maya, a brand with deep Italian heritage, set out to reintroduce Maya Plus — its multigrain cooking oil — to Canadian consumers. The objective: modernize the brand’s image and spotlight the health benefits that make it a premium choice for today’s wellness-focused households. But the challenge lay in reaching health-conscious Canadians aged 35–55, an audience demanding transparency, nutritional credibility, and value. In a crowded cooking oil marke

Olive Green Interface CHALLENGE Deoleo, the world’s leading olive oil producer, set out to capture attention from a new generation of consumers. With the launch of Olive Green in Canada, the goal was clear: resonate with health-conscious environment preservation-aware millennials by combining tradition with modern values and ethics. The challenge was significant, because the specific target group are highly individualistic, socially mindful, and selective about the brands the

Client: Maya Plus Canada Content strategy, Content production & Social Media Management