TMA Revitalizes Maya Plus with a Wellness Website for Canadian Customers

Maya Plus Website

CHALLENGE

Maya, a brand with deep Italian heritage, set out to reintroduce Maya Plus — its multigrain cooking oil — to Canadian consumers. The objective: modernize the brand’s image and spotlight the health benefits that make it a premium choice for today’s wellness-focused households.

But the challenge lay in reaching health-conscious Canadians aged 35–55, an audience demanding transparency, nutritional credibility, and value. In a crowded cooking oil market dominated by familiar brands, Maya Plus needed to stand out as both heart-healthy and versatile, while bridging heritage with modern relevance.

SOLUTION

TMA partnered with Maya to design a digital-first strategy that positioned Maya Plus as the cooking oil of choice for health-minded consumers:

• Target Audience Research: Mapped the values of Canadians prioritizing wellness, highlighting the importance of nutritional transparency, affordability, and lifestyle fit.

• Design and Usability: Delivered a vibrant website in fresh blue, spring yellow and pea green — colors evoking energy, vitality, and health. Dynamic visuals of wholesome foods and active living created an uplifting digital experience.

• Content Strategy: Produced recipes, articles, and wellness tips underscoring Maya Plus’s health benefits — low saturated fat, high Omega-3, and Vitamin E. Content was designed to inform, inspire, and build trust.

• Mobile & Social Integration: Built mobile-first functionality and integrated social channels to foster engagement and broaden reach across digital touchpoints.

RESULTS

• Brand Repositioned: Maya Plus successfully relaunched as a modern, wellness-forward cooking oil tailored to Canadian consumers.

• Digital Engagement Increased: Website sessions grew by +65% in the first three months, with average time on page up +40%.

• Audience Awareness Boosted: Social referrals to the website climbed by +55%, driving greater reach among target health-conscious demographics.

• Credibility Reinforced: 7.6 in 10 surveyed users reported that the new site increased their trust in the brand (stratified over current, prospective and unaware consumers).

• Competitive Differentiation: Maya Plus achieved a +30% lift in online mentions compared to competitors during the launch period.