Bertolli 160th Anniversary Swag Production for Deoleo Canada

CHALLENGE

As Bertolli reached its remarkable 160th anniversary, Deoleo Canada wanted to mark the milestone in a way that felt both meaningful and memorable for its team. The vision was not simply to hand out promotional items, but to curate a collection that honored the brand’s Italian heritage, reflected its modern identity, and could be enjoyed well beyond the celebration itself. The challenge was to strike the right balance between tradition and contemporary style while ensuring that every item carried a sense of utility, quality, and pride in the Bertolli name. The project also required careful planning to deliver a polished product on time and within budget, without compromising creativity.

SOLUTION

TMA took full ownership of the project, applying a holistic, detail-oriented approach to guarantee that the final set would embody Bertolli’s values:

• Concept Development with Purpose: Designed a cohesive collection of gifts—including a notebook, backpack, hoodie, and mug—chosen not only for their everyday practicality but also for their ability to tell Bertolli’s 160-year story through subtle design cues and elevated branding.

• Vendor Research & Partnership: Reached out to multiple suppliers across categories, weighing factors of cost-efficiency, customization options, durability, and delivery timelines to secure partners who could meet Bertolli’s exacting standards.

• Creative & Design Oversight: Guided every element of the branding application, from material selection and logo placement to embroidery quality and color-matching, ensuring that each piece felt distinctly premium and authentically Bertolli.

• Project Management Excellence: Oversaw the entire lifecycle—from supplier communications and approvals to payment processing, shipping logistics, and client feedback loops—so that the process was smooth, transparent, and stress-free for Deoleo Canada.

RESULTS

• Premium Gift Set with Storytelling Value: Delivered a collection that blended modern utility with brand heritage, transforming everyday items into symbols of Bertolli’s 160 years of excellence and trust.

• On Time, On Budget, On Brand: Managed all production and logistics seamlessly, ensuring that the gift sets were delivered to Deoleo Canada on schedule and without budget overruns.

• A Celebration that Resonated: The anniversary gifts were warmly received, sparking pride and enthusiasm within the Canadian office. Employees valued the thoughtfulness and quality of the pieces, which elevated the milestone celebration far beyond a simple promotional exercise.

• Enduring Brand Presence: Beyond the anniversary, the items continue to serve as daily reminders of Bertolli’s heritage, strengthening employee connection to the brand while quietly reinforcing its global identity with every use.