TMA Builds Modern Eco-Centric Digital Presence for Olive Green to Engange Millenials

Olive Green Interface

CHALLENGE

Deoleo, the world’s leading olive oil producer, set out to capture attention from a new generation of consumers. With the launch of Olive Green in Canada, the goal was clear: resonate with health-conscious environment preservation-aware millennials by combining tradition with modern values and ethics.

The challenge was significant, because the specific target group are highly individualistic, socially mindful, and selective about the brands they embrace. To succeed, Olive Green needed more than a product launch — it required a digital-first identity that showcased health, sustainability, and lifestyle relevance in a way that felt authentic and aspirational.

Olive Green Website

SOLUTION

TMA partnered with Deoleo to craft a digital presence that blended eco-conscious storytelling with sleek design and millennial-focused engagement:

• Audience Insights: Deep research into Canadian millennial preferences revealed the need for authenticity, sustainability, and wellness-driven messaging.

• Design Strategy: Deliver a minimalist, modern website built around black, off-white, and green to symbolize freshness, clarity, and environmental consciousness.

• Content Creation: Produce high-impact visuals, videos, and concise copy highlighting health benefits, eco-friendly farming, and lifestyle integration.

• Responsive & SEO-Optimized: Built a mobile-first, search-friendly website to ensure seamless access and organic discoverability.

SOLUTION

• Digital Presence Reinvented: Olive Green launched with a sleek, eco-conscious website that connected instantly with millennial values.

• Audience Engagement Boosted: Visually-led storytelling drew higher interaction, awareness and online traction among target consumers, with demonstrably powerful Analytics performance.

• Brand Positioning Strengthened: Olive Green now embodies health, sustainability and lifestyle appeal, reinforcing Deoleo’s leadership in the category.

• Future-Ready Platform: A responsive, SEO-optimized hub ensures the brand’s story continues to grow its reach organically, with easy scalability for the rollout of future features, products, integrations, mobile-friendly adaptations and on-brand storytelling.