BRAND STRATEGY & DEVELOPMENT

Market research
Audience insights
Brand positioning

Value proposition design
Messaging frameworks
Tone of voice guidelines

Scalable brand identity systems
Go-to-market brand strategy
Brand audits & competitive analysis

Defining, Positioning, and Scaling Your Brand Effectively

Brand Strategy & Development is the foundation of every successful business.

A strong brand is more than a logo or tagline—it is the promise you make to your customers and the position you claim in the market. At TMA, we partner with organizations to define their brand purpose, uncover audience insights, and craft clear value propositions that differentiate them from competitors.

SERVICES

Our Strategic Approach to Brand Building

What makes TMA different is our ability to merge creative vision with business strategy. We don’t believe in “one-size-fits-all” branding. Instead, we immerse ourselves in your industry, study your audience, and identify opportunities for impact.

Our global team has worked with clients across sectors and geographies, giving us a unique perspective on cultural nuance and market trends. We build identities that not only capture attention but also sustain trust and drive long-term growth.

Our strategic design systems are flexible, allowing brands to adapt across campaigns, regions, and platforms without losing consistency. The result is a brand strategy that feels authentic, actionable, and resilient.

Equivalent to Hiring:

Brand Strategist

Marketing Specialist

Senior Marketing Manager

Senior Brand Strategist

Marketing Manager

Marketing Lead

We combine

market research,

competitive analysis,

and positioning frameworks

to build scalable brand identities that can grow with your business.

Whether you’re launching a new venture, repositioning in a crowded marketplace, or preparing to expand internationally, we ensure your brand story is sharp, relevant, and consistent across every touchpoint.

Client Success Stories in Brand Development

Redefining & Rebuilding a Disruptor Brand to Expand in APAC

CHALLENGE All G Foods, an Australian-based food tech pioneer, is at the forefront of precision fermentation and the development of cultured dairy products. With its Innovation Centre and Bio-Foundry in Sydney, the company is breaking scientific ground and redefining the possibilities of sustainable nutrition. Yet despite its bold ambitions, the company faced a major hurdle: its breakthrough work had yet to be commercialized outside the lab. To attract the partners, investors

TMA Revitalizes Maya Plus with a Wellness Website for Canadian Customers

Maya Plus Website CHALLENGE Maya, a brand with deep Italian heritage, set out to reintroduce Maya Plus — its multigrain cooking oil — to Canadian consumers. The objective: modernize the brand’s image and spotlight the health benefits that make it a premium choice for today’s wellness-focused households. But the challenge lay in reaching health-conscious Canadians aged 35–55, an audience demanding transparency, nutritional credibility, and value. In a crowded cooking oil marke

TMA Builds Modern Eco-Centric Digital Presence for Olive Green to Engange Millenials

Olive Green Interface CHALLENGE Deoleo, the world’s leading olive oil producer, set out to capture attention from a new generation of consumers. With the launch of Olive Green in Canada, the goal was clear: resonate with health-conscious environment preservation-aware millennials by combining tradition with modern values and ethics. The challenge was significant, because the specific target group are highly individualistic, socially mindful, and selective about the brands the

OTHER SERVICES

BRAND STRATEGY & DEVELOPMENT

Crafting distinct, scalable brand identities with strategic positioning tailored to your business goals and target audience.

CORPORATE COMMUNICATIONS

Shaping narratives, refining messaging, and ensuring brand consistency across all corporate touchpoints.

CREATIVE

SERVICES

End-to-end design direction, storytelling and content creation that visually and emotionally engage consumer audiences and B2B key industry decision makers.

PR & THOUGHT LEADERSHIP

Building credibility through strategic media placement, storytelling, and industry-leading positioning.

DIGITAL &

SOCIAL MEDIA

Driving engagement with data-driven content, campaigns, and platform-specific strategies for digital growth.

REPUTATION & CRISIS MANAGEMENT

Safeguarding brands with proactive strategies, real-time crisis response, and reputation risk mitigation.

BRAND STRATEGY & DEVELOPMENT

Redefining & Rebuilding a Disruptor Brand to Expand in APAC

TMA Revitalizes Maya Plus with a Wellness Website for Canadian Customers

TMA Builds Modern Eco-Centric Digital Presence for Olive Green to Engange Millenials

OTHER SERVICES

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