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GLOBAL COMMUNICATIONS: STRATEGIC COMMUNICATIONS FOR WORLD’S NO. 1 OLIVE OIL COMPANY ​

  • Jul 10
  • 1 min read



CHALLENGE


Deoleo, the world’s leading olive oil company, needed to better align communications with business priorities i.e. driving growth in key markets, strengthening leadership visibility, and building a more consistent global narrative beyond fragmented, market-led efforts.


SOLUTION


TMA embedded itself as a strategic partner across corporate, brand, and market communications, working directly with leadership and local teams to connect narrative, execution, and outcomes. To deliver our support, we set up bespoke TMA x Deoleo teams across Europe, USA, India and APAC.


RESULTS


  • Improved market alignment: Greater coordination between HQ and local teams, enabling faster and more consistent execution

  • Built sustained engagement for  Deoleo brands’s Bertolli and Carapelli through UGC-driven storytelling on social media

  • Category leadership on LinkedIn: Established Deoleo as one of the most active and influential voices in the olive oil category

  • Business relevance: Communications directly supported growth priorities in key markets and reinforced Deoleo’s leadership in sustainability and quality

 
 
 

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