LAUNCHING THE KIA EV9, THE FIRST ELECTRIC VEHICLE MODEL IN THE THAI MARKET

CHALLENGE

TMA managed the press conference for Kia Sales Thailand, launching the Kia EV9 as the  marker of the company’s first all-electric 6-seater flagship SUV into the Thai market. This initiative aims to highlight the concept: ‘Reshape the Way We Move’ by offering a vehicle that embodies bold style and sophisticated elegance. The Kia EV9 integrates advanced safety features, innovative design, and cutting-edge technology, setting new standards in the automotive industry. This launch represents a pivotal advancement in Kia's journey toward becoming a ‘Sustainable Mobility Solutions Provider’ in an era increasingly focused on vehicle electrification.

SOLUTION

TMA invited leading automotive media to the Kia EV9 launch press conference, ensuring key journalists and influencers were present. The management speech articulated Kia's vision of ‘Reshape the Way We Move,’ highlighting the company’s commitment to innovation and sustainability. Attendees received an overview of the Kia EV9, showcasing its design, advanced safety features, and technology. Pricing details were also transparently discussed to inform potential customers. To reinforce Kia's reputation, the event concluded with an executive group interview, allowing media to engage with top executives. This approach aimed to generate excitement and drive interest in the Kia EV9, positioning it as a significant player in the electric vehicle market.

RESULTS

• Welcomed over 250+ Media Representatives participating at the booth during the press conference event.

• Engagement rates and mentioning exceeded KPI by 360% 

• 380 Pieces of Media Coverage were achieved from leading Thai and international automotive, business and lifestyle media outlets.