LAUNCHING THE NETA V-II LOCAL PRODUCTION AT BANGKOK MOTOR SHOW

CHALLENGE

TMA was tasked to oversee NETA’s  official launch of the local electric vehicle (EV) production in Thailand, the NETA V-II as the brand’s first model. This move highlighted Thailand's importance as a key manufacturing base for the automotive industry. The challenge for NETA was to establish a strong foothold in the Thai market and generate excitement around their new model amidst increasing competition in the EV sector.

SOLUTION

To mark this significant milestone, we developed a pre-event PR story to underline NETA’s collaborated with Bangchan General Assembly Company Limited to establish its assembly plant, the first of its kind outside of China. By leveraging local partnerships and emphasizing the importance of this production facilities of the NETA V-II, the executive group interview was organized after the press conference session held during the Press Day of the Bangkok International Motor Show to engage with Thai media and enhance brand visibility.

RESULTS

• Welcomed over 300+ Media Representatives participating at the booth during the press conference event.

• Engagement rates and mentioning exceeded KPI by 420% 

• 509 Pieces of Media Coverage were achieved from leading Thai and international automotive, business and lifestyle media outlets.  

• NETA was No.2 Chinese EV brand in sales volume (after BYD) with a single car model in the Thai market.